Businesses like Link Cold Storage and Transport have been able to grow because of the strength of Wangaratta’s micro-economy. The operation has been able to grow because small niche suppliers are basing themselves in the area, as a result of the quality-of-life available there.
Wangaratta is a relatively small town with some larger ones nearby like Wodonga, but it is big enough to have all the essential services the locals need and to be a pleasant community in which to live. A strong local economy also helps in keeping younger people in the region and working in the growing businesses.
The local population is growing, with housing being built around the town. New industrial land has been released for businesses relocating to the Wangaratta. For most people in the town their commute is just five minutes.